It’s easy to assume that investing is only about doing the sums.

In reality, however, human nature plays an enormous role on markets, and even the most prudent investors can come unstuck because they fail to account for their own natural biases, preferences and emotional responses to events.

In this video, three senior psychologists debate the importance of emotions in investing – or, to use the terminology, behavioural finance – and how best to manage them.

Our Investment Management Approach means that you can leave the difficult decision of where to invest your money with our experienced team – find out more here: https://www.sjp.co.uk/investment-management-approach?utm_source=youtube&utm_medium=video&utm_campaign=behaviouralvideo

The value of an investment with St. James’s Place will be directly linked to the performance of the funds you select and the value can therefore go down as well as up. You may get back less than you invested.

An investment in equities does not provide the security of capital associated with a deposit account with a bank or building society.

The opinions expressed are those of Adrian Furnham, Gulnur Muradoglu and Emily Haisley as of 2019 and are subject to change at any time due to changes in market or economic conditions. This material is not intended to be relied upon as a forecast, research or investment advice, and is not a recommendation, offer or solicitation to buy or sell any securities or to adopt any strategy. The views are not necessarily shared by other investment managers or St. James’s Place Wealth Management.

The ‘St. James’s Place Partnership’ and the titles ‘Partner’ and ‘Partner Practice’ are marketing terms used to describe St. James’s Place representatives. Members of the St. James’s Place Partnership in the UK represent St. James’s Place Wealth Management plc, which is authorised and regulated by the Financial Conduct Authority. St. James’s Place Wealth Management plc Registered Office: St. James’s Place House, 1 Tetbury Road, Cirencester, Gloucestershire, GL7 1FP. Registered in England Number 4113955.

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