The Vegas Golden Knights created the template for successful NHL expansion during their inaugural 2017-18 season.
On the latest episode of Forbes SportsMoney, team owner Bill Foley discusses how the Knights became the NHL’s 12th-most-valuable team in just one year. Foley explains everything from sponsorships and the team’s local television deal to T-Mobile Arena and how he uses cross-marketing to enhance revenue for his wine business.
The value of the Knights has increased to $550 million, $50 million more than the expansion fee Foley paid the NHL. Oh, and the Knights made it to the Stanley Cup Finals last year, too.